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The beginnings of JUJU—which means “magic” or “energy”—come from Africa where I lived with my diplomatic family for most of the first twenty years of my life.
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My feeling for Africa is best embodied by the remarkable Baobab tree, a tree of life, which grows in dry to semi-humid regions throughout Africa. The Baobab is the symbol of healing, caring, abundance and a grounded community. Its spreading roots nourish it to grow wood as soft and moist as any in nature, yet it can endure heat, drought, tornadoes and hurricanes to live well over a thousand years.
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My hope is that using Baobab fruit, seeds and leaves sustainably in JUJU products will help conserve existing indigenous Baobab trees, encourage cultivation of Baobab seedlings and provide income to rural families.
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Africa is magical to me, and I wanted to make the energy of the Baobab available to all who are interested. I set about making a series of skin care products derived from every part of this magnificent tree. It has been a five year journey.
